Under Ano circumstances should
Jan 3, 2024 1:16:14 GMT -5
Post by account_disabled on Jan 3, 2024 1:16:14 GMT -5
In SEO there is the process of keyword mapping which is similar to content mapping. Building a content map First of all the structure of the content map must be based on the buyers journey and the respective content formats. How the content map is designed is usually recorded in an Excel table. the following aspects among others be missing from the map Target grouppersona Attitude towards certain topics Lifecycle stage . Touchpoints Content type time Psychographic data Demographic data New contentexisting content Of course each map can be individually different and tailored precisely to the needs of your company.
The following figure shows again the phases of the buyers journey in connection with suitable content formats. A selection of formats is shown in the following image Phone Number List Content map The media formats blog photos videos audios or social media posts are listed there which can be sorted beforehand in a content matrix . Of course these can also be used in combination. You may reach part of your target group by covering a topic via moving images and the other part via text articles. hurdles to the content map Before you start the content creation process and create a map you need to complete five steps. The content map follows the keyword mapping. In the first step select a keyword topic that emerged from the keyword research for your future topics.
In the next step search for the related search terms that match the general term. These should also be found under related keywords in a thorough keyword research. Now its time to breathe life into the search terms and give them content. Content map But first there is the third and actually most important step on the agenda Take the perspective of your target group and imagine what your target group would want on a certain topic. What should the wording look like Which post format is best If all of these questions can be answered its time for step of the content map. At this point the appropriate channel must be found in order to really reach the target group. This can be for example via social media via the website or through search engine rankings.
The following figure shows again the phases of the buyers journey in connection with suitable content formats. A selection of formats is shown in the following image Phone Number List Content map The media formats blog photos videos audios or social media posts are listed there which can be sorted beforehand in a content matrix . Of course these can also be used in combination. You may reach part of your target group by covering a topic via moving images and the other part via text articles. hurdles to the content map Before you start the content creation process and create a map you need to complete five steps. The content map follows the keyword mapping. In the first step select a keyword topic that emerged from the keyword research for your future topics.
In the next step search for the related search terms that match the general term. These should also be found under related keywords in a thorough keyword research. Now its time to breathe life into the search terms and give them content. Content map But first there is the third and actually most important step on the agenda Take the perspective of your target group and imagine what your target group would want on a certain topic. What should the wording look like Which post format is best If all of these questions can be answered its time for step of the content map. At this point the appropriate channel must be found in order to really reach the target group. This can be for example via social media via the website or through search engine rankings.